3 Hour Activities


UNISTELLA
45, Seolleung-ro 146-gil, Gangnam-gu
+82 (0)2-517-5884
unistella.com

DOSAN PARK
20, Dosandae-ro 45-gil, Gangnam-gu

GET K-POP NAILS

  • Show off the latest Korean fashion trends with a celebrity manicure

Over-the-top manicures have taken Asia by storm, and Seoul’s top shop is Unistella, home of nail artists to the stars (including the likes of Lee Hyori, dubbed the “Queen of K-pop”). Make sure to ask your concierge to book your slot—appointments with owner Park Eun Kyung may be impossible to get, but you’ll be lucky to land a spot with lead artists Jini or Anna. Scour their Instagram accounts (@nail_unistella, @unistella_by_ek_lab, @jini_unistella, @unistella_s) for the latest trends, like peach ombré, minimalistic lines, and rockstar crystals and studs. Keep in mind that some of the more intricate designs can take upwards of two hours to complete. Unistella is located near trendy Apgujeong, a 15-minute walk away from peaceful Dosan Park and nearby luxury boutiques and cafes.
Surrounded by bright lights and fast-paced shoppers, you’ll find Unistella in the busy Cheongdam-Dong area of Gangnam. Keep your eyes peeled for celebrities, actors and K-Pop artists as you make your way around Dosan-daero road for both these activities.

UNISTELLA
45, Seolleung-ro 146-gil, Gangnam-gu
+82 (0)2-517-5884
unistella.com

DOSAN PARK
20, Dosandae-ro 45-gil, Gangnam-gu

NORYANGJIN FISH MARKET
688, Nodeul-ro, Dongjak-gu
82-(0)2-814-2211

CHEONGGYECHEON
Spans 11km across central-east Seoul
sisul.or.kr

GO TO THE SOURCE

  • Pick your catch and have it prepared on the spot at the historic fish market
  • Take a stroll along a relaxing urban stream

Noryangjin Fish Market is Seoul’s largest and oldest indoor market, and a must-see for any visitor. In the main hall, you’ll find the day’s fresh catch (baby squid in summer, kalchi (silver belt fish) in fall, clams in winter, and ggot-gae (a favorite local crab) in the spring. Mornings are generally when the real wholesale action happens, but casual visitors looking for a meal should head over in the early evening. Bear in mind: close-toed shoes that you don’t mind getting wet are an essential. Once you’ve made your purchase, the seller will direct you to a restaurant along the edges of the market where you can enjoy your seafood raw (hwae, in Korean, though international visitors may be more familiar with the Japanese term “sashimi”). If raw is not your thing, you can have your fish grilled with sea salt (gui) or have your octopus steamed (jjim) with a side of red pepper dipping sauce. Once you’ve finish your first course, have your remaining fish bits made into maeuntang, a very spicy and flavorful stew. When it’s time to walk off lunch, take subway Line 1 up to Jonggak Station (exit 5) and stroll along the Cheonggyecheon, a lovely urban stream lined with greenery that’s often compared to New York’s High Line.
Within easy walking distance from the Conrad Seoul, take the overpass at Yeouidong-ro or Yeoeuidobang-ro and then turn into Noryangjin-ro for the Noryangjin Fish Market. When you see men wearing white aprons and yellow gloves, just follow your nose.

NORYANGJIN FISH MARKET
688, Nodeul-ro, Dongjak-gu
82-(0)2-814-2211

CHEONGGYECHEON
Spans 11km across central-east Seoul
sisul.or.kr

STEVE J AND YONI P
Daesagwan 5-gil, Yongsan-gu
82-(0)2-796-4766
stevejandyonip.com

E COMMA E
11, Daesagwan 5-gil, Yongsan-gu
82-(0)70-8627-3873
ecommae.com

MONDAY EDITION
57, Daesagwan 11-gil, Yongsan-gu, floor B1
82-(0)70-4284-5923
monday-edition.com

MMMG
240, Itaewon-ro, Yongsan-gu
82-(0)2-549-1520
mmmg.netK

DAMKKOT
24, Itaewon-ro 49-gil, Yongsan-gu
82-(0)2-797-1157
damkkot.com

MO JAIN SONG
257, Itaewon-ro, Yongsan-gu
82-(0)2-797-6231
jainsong.org

BEAKER
241, Itaewon-ro, Yongsan-gua>
beakerstore.com

CHAUSSURE LAPIN
234-1, Itaewon-ro, Yongsan-gu
82-(0)2-792-1638
chaussurelapin.com

RE:CODE AT SERIES
CORNER: 244, Itaewon-ro, Yongsan-gu
82-(0)2-797-0710
re-code.co.kr

WOLHYANG
16-3, Itaewon-ro 54-gil, Yongsan-gu
82-(0)2-794-9202
tasteofthemoon.com

SHOP LIKE A LOCAL

  • Take your pick of the coolest homegrown fashion and design brands
  • Take your pick of the coolest homegrown fashion and design brands
  • Discover rice ales and contemporary cuisine at an inviting gastropub

Itaewon has long been known as an expat neighborhood, but a few blocks east, the alleyways of adjacent Hannam-dong are full of homegrown fashion brands, including big names like eclectic punk-inspired Steve J and Yoni P. Also look for the minimalist womenswear brand E comma E and jewelry shop Monday Edition, whose pieces have been spotted on all manner of Korean celebrities. It would be a mistake to skip out on MMMG, a design emporium that includes everything from art books on the top floor to local Korean lifestyle goods in the basement. Take a tea break at traditional café Damkkot (we love omija, or five-flavor berry tea) before perusing the cruelty-free designs by Mo Jain Song, multi-brand import shop Beaker (one of the few places to find brands like Band of Outsiders and Aspesi in Seoul), and the unique shoes at Chaussure Lapin. Keep in mind that Korean sizes generally top out at US women’s size 8. Gents will appreciate the upcycled menswear line Re;code at Series;Corner, made from car seatbelts and upholstery. Finish with dinner at Wolhyang, a gastropub that pairs makgeolli (traditional rice ales) with contemporary Korean dishes. There atmosphere here blends international modern with Korean traditional touches (both floor-seating and chairs are available here). You can’t go wrong with a pitcher of Wolhyang’s house-made organic brown rice ale and a crispy, hot kimchi jeon (savory pancake). Or give samhap, sinus-searing fermented skate, steamed pork, kimchi and seasoned chives a try.
North of the Han River and sitting in the shade of the Seoul Tower, the Yongsan district is known for its wide selection of shops and nightlife. You’ll also find it within walking distance of the Conrad Seoul – simply make your way over the Mapo bridge, past Wonhyoro-dong and Yongsan Park.

STEVE J AND YONI P
Daesagwan 5-gil, Yongsan-gu
82-(0)2-796-4766
stevejandyonip.com

E COMMA E
11, Daesagwan 5-gil, Yongsan-gu
82-(0)70-8627-3873
ecommae.com

MONDAY EDITION
57, Daesagwan 11-gil, Yongsan-gu, floor B1
82-(0)70-4284-5923
monday-edition.com

MMMG
240, Itaewon-ro, Yongsan-gu
82-(0)2-549-1520
mmmg.netK

DAMKKOT
24, Itaewon-ro 49-gil, Yongsan-gu
82-(0)2-797-1157
damkkot.com

MO JAIN SONG
257, Itaewon-ro, Yongsan-gu
82-(0)2-797-6231
jainsong.org

BEAKER
241, Itaewon-ro, Yongsan-gu
beakerstore.com

CHAUSSURE LAPIN
234-1, Itaewon-ro, Yongsan-gu
82-(0)2-792-1638
chaussurelapin.com

RE:CODE AT SERIES
CORNER: 244, Itaewon-ro, Yongsan-gu
82-(0)2-797-0710
re-code.co.kr

WOLHYANG
16-3, Itaewon-ro 54-gil, Yongsan-gu
82-(0)2-794-9202
tasteofthemoon.com

BITTARAE
3, Dorim-ro 128 ga-gil, Yeongdeungpo-gu
82-(0)10-6396-1782

ART SPACE SAY
745, Gyeongin-ro, Yeongdeungpo-gu
82-(0)70-8637-4377
artspacesay.blog.me

JUNG DABANG
475, Dorim-ro, Yeongdeungpo-gu
82-(0)10-5296-5382
jungdabang.com/

GET GRITTY IN THE UNDERGROUND ART SCENE

  • Check out Korean street art
  • Dine in a traditionally tiled ‘hanok’ cafe
  • Order a drink and catch an indie band rocking out an arts and culture space

A few stops away from Yeouido, where the Conrad is located, is Mullae, an industrial neighborhood with a burgeoning arts scene. Try picking up an arts district map at the occasionally attended information booth, or else wander through the neighborhood taking in the colorful street art, with a few of the following stops as your anchors. Make sure to visit photo gallery Bittarae and Art Space Say to take in some non-corporate-sponsored art. Keep in mind that like most arts districts, most shops don’t open till after 11am, so start your trip to Mullae in the afternoon and end it with drinks at bar/café/gallery/performance space Jung Dabang, where, if you’re in luck, you’ll get to see an indie music performance.
It might be the office, commercial and financial district, but Yeongdeungpo-gu certainly has its share of counterculture and art. It’s also within walking distance from the Conrad Seoul; once over the busy Nodeul-ro, head down Gyeongin-ro. You’ll reach Art Space Say first, near the corner of Dorim-ro.

BITTARAE
3, Dorim-ro 128 ga-gil, Yeongdeungpo-gu
82-(0)10-6396-1782

ART SPACE SAY
745, Gyeongin-ro, Yeongdeungpo-gu
82-(0)70-8637-4377
artspacesay.blog.me

JUNG DABANG
475, Dorim-ro, Yeongdeungpo-gu
82-(0)10-5296-5382
jungdabang.com/

BAU HAUS DOG CAFÉ
64, Yanghwa-ro, Mapo-gu
82-(0)2-334-5152
bau.cyworld.com

THANKS NATURE
10, Hongik-ro, Mapo-gu
82-(0)2-335-7470
facebook.com/TNcafe

ARTBOX – HONGDAE
31, Wausan-ro 21-gil, Mapo-gu
82-(0)2-332-2253
artbox.co.kr

SOBOK
58, Eoulmadang-ro, Mapo-gu
82-(0)2-6014-0861
sobokorea.com

FOLLOW YOUR ANIMAL INSTINCTS

  • Play and get your furry fix at an animal cafe
  • For even more sweetness, treat yourself to Korean ice creams

Animal-themed cafés have become a sensation in Seoul and just about every neighborhood has at least one cat café, but nearby Hongdae is where young travelers you get their pick of pets: We recommend Bau Haus Dog café and Thanks Nature Sheep Café. You and the kids get to play with a herd of adorable furry friends without the responsibilities of a litter box and vet visits. And did we mention that time spent with animals has been proven to lower stress levels and increase overall happiness? Next head to Artbox, where you can stock up on the cutest stickers, stationery, hair accessories and just about every kind of toy that you can put glitter and a bug-eyed cartoon character on. Last but not least, treat yourselves to some ice cream. You’ll find all-natural swirls of rice-flavored soft-serve at Sobok. Traditional toppings include steamed pumpkin, dried persimmon, honey and nuts. The cone is also topped with their special creation, the injeolmi ball, a sphere of ice cream coated in grain powder (before forewarned that the powders, a popular dessert topping in Korea, sometimes contain gluten).
Near to the Conrad Seoul, you’ll want to take a cab or walk over the Mapo bridge for these activities. Once in Seogyo-dong, you can make your way between our picks on foot to see everything in one trip. The narrow alleyways can be rather confusing, so bring a map along.

BAU HAUS DOG CAFÉ
64, Yanghwa-ro, Mapo-gu
82-(0)2-334-5152
bau.cyworld.com

THANKS NATURE
10, Hongik-ro, Mapo-gu
82-(0)2-335-7470
facebook.com/TNcafe

ARTBOX – HONGDAE
31, Wausan-ro 21-gil, Mapo-gu
82-(0)2-332-2253
artbox.co.kr

SOBOK
58, Eoulmadang-ro, Mapo-gu
82-(0)2-6014-0861
sobokorea.com

DRAGON HILL
40, Hangangdae-ro 21na-gil, Yongsan-gu
82-(0) 2-792-0001

JINJU-JIP
33, Gukjegeumyung-ro 6-gil, Yeongdeungpo-gu
82-(0)2-780-6108

SWEAT IT OUT

  • Whether you like it hot, cold or anything inbetween, soak away your worries at a Korean sauna complex
  • Savor a national speciality, thick and creamy soybean noodles

You can’t leave Seoul without spending a few hours at a jjimjilbang, or Korean sauna. The most accessible and English-friendly is the Dragon Hill Spa, a mega-complex that includes not only various kinds of dry saunas (with names like “yellow mud” and “rock salt,” each with their own healing properties) but also snack bars, a nail counter, a video game arcade, an outdoor swimming pool (bring your suit if you want to jump in), and a computer gaming center. The vibe is more amusement park than zen, but it’s still worth the trip. Once you’ve sweated out your impurities in the co-ed clothed area, head to the women’s or the men’s bathing area where it’s suits off—don’t be shy about hopping into the communal tubs. Do as the locals do, and alternate between hot and cold pools (great for your circulation). Want an even more authentic experience: book ddeh-miri, an intense scrub that removes layers of dead skin, leaving you smooth as a baby (warning: they leave almost no inch of skin un-scrubbed). While it’s possible to get food at the jjimjilbang, make your dinner stop a few blocks from the hotel: Jinju Jip, a no-frills basement restaurant serves up heaping bowls of their renowned specialty—kong-guksu, cold soybean noodles. Jinju Jip’s soybean broth is thick and creamy, made of beans boiled and ground on-site, and their noodles are perfectly chewy. Be forewarned, they close at 8pm on weekdays and 7pm on weekends, and there’s always a wait for a table at lunch.
Not far from the Conrad Seoul, take a cab or head over the Mapo bridge on foot to reach Yongsan-gu. This translates as Dragon Hill, giving the spa its name. You’ll want to take a cab back to Yeongdeungpo-gu for the Jinju Jip restaurant, or alternatively jump on the 6 then 2 Line train to be there in around 30 minutes.

DRAGON HILL
40, Hangangdae-ro 21na-gil, Yongsan-gu
82-(0) 2-792-0001

JINJU-JIP
33, Gukjegeumyung-ro 6-gil, Yeongdeungpo-gu
82-(0)2-780-6108

YEOUIDO HANGANG PARK
330, Yeouidong-ro, Yeongdeungpo-gu
; 82-(0)2-3780-0561~5
hangang.seoul.go.kr/park_yoido

GANGSEO MARSH ECOLOGICAL PARK
279-23 Yangcheon-ro 27-gil; Gangseo-gu
82-(0)2-3780-0621

PELICANA FRIED CHICKEN
117, Yeouinaru-ro, Yeongdeungpo-gu
82-(0)2-784-2228
pelicana.co.kr

OBEUNAE BBAJIN DAK
9, Yeouidaebang-ro 67-gil, Yeongdeungpo-gu
82-(0)2-780-5892
oppadak.co.kr

PEDAL ALONG THE HAN

  • Cycle along the Han river to a beautiful park
  • Enjoy a picnic in the local style – with crispy Korean chicken

Rent bikes at Yeouido Hangang Park, a hub for fans of cycling in Seoul. These rental bikes are sturdy little commuters that get the job done. From here you can bike for hours in all directions along the Han. We recommend heading westward about 11km on the flat, paved bike path to the Gangseo Marsh Ecological Park for some nature and bird watching (2 hours round trip). After returning your bikes, do as the Koreans do and join the flocks of young people picnicking along the Han. Order chicken from Pelicana Chicken, a chain store very close to Yeouinaru Station (exit 1). The secret to Korean fried chicken’s maddeningly delicious crispiness is double-frying. Don’t forget to get some ice-cold beer from the convenience store located right in the park for the full “chi-mek” (chicken + mekju, or beer) experience. For an excellent sit-down fried chicken experience, walk 15 minutes from the Conrad to Obeunae Bbajin Dak (literally, “chicken from the oven.”).
From Yeouido Hangang Park, take the Hangang River cycling trail west to head along the Olympic-daero on your way to Gangseo-gu. The ever-changing seasonal scenery is one of the Hangang Cycling Trail’s greatest attractions, as stunningly lit bridges, bright car headlights and twinkling street lamps all lend a special romance to your journey.

YEOUIDO HANGANG PARK
330, Yeouidong-ro, Yeongdeungpo-gu
; 82-(0)2-3780-0561~5
hangang.seoul.go.kr/park_yoido

GANGSEO MARSH ECOLOGICAL PARK
279-23 Yangcheon-ro 27-gil; Gangseo-gu
82-(0)2-3780-0621

PELICANA FRIED CHICKEN
117, Yeouinaru-ro, Yeongdeungpo-gu
82-(0)2-784-2228
pelicana.co.kr

OBEUNAE BBAJIN DAK
9, Yeouidaebang-ro 67-gil, Yeongdeungpo-gu
82-(0)2-780-5892
oppadak.co.kr